Instacart shares plunge 11% on report that FTC is probing company over AI pricing tool
Published Wed, Dec 17 2025
6:38 PM EST
Updated 1 Min Ago
Jordan Novet@in/jordannovet/WATCH LIVECheng Xin | Getty Images
Shares of grocery delivery service Instacart dropped as much as 11% in extended trading on Wednesday, following a report that said the U.S. Federal Trade Commission has begun an investigation into the company's pricing practices.
The FTC sent a civil investigative demand to Instacart, Reuters reported, citing unnamed people.
A study released last week showed that prices for the same products in the same supermarkets that work with Instacart can vary by around 7%, which can result in over $1,000 in extra annual costs. Instacart responded that retailers determine prices listed in the app.
In 2022 Instacart spent $59 million to acquire Eversight, a company specializing in artificial intelligence-driven pricing and promotions for retailers and consumer packaged goods. Instacart sought to "create compelling savings opportunities for customers in real-time" with Eversight, according to a regulatory filing.
The FTC and Instacart did not immediately respond to requests for comment.
Read Reuters' full report here.
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